Digital Marketing Mix & the 4P’s: A Simple Business Guide

 Hi,

I have been using the marketing mix for years for my business and it has helped me to promote my brand effectively. Earlier, we used the 4P’s for the traditional marketing strategy that included print, radio, television and outdoor. However, things have changed after the introduction of the internet and mobile phones that have changed the way consumers connect with brands. Traditional marketing has taken a back seat and digital marketing has come to the forefront because of the Smartphones. Now the business needs to present on social media and use SEO to find customers while still using the 4 P’s. I am sharing an article to explain this.    

https://www.netvision.com.au/digital-marketing-mix-the-4ps-a-simple-business-guide/




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