Business In Gold Coast

 Hi, I have been using the marketing mix for years for my business and it has helped me to promote my brand effectively. Earlier, we used the 4P’s for the traditional marketing strategy that included print, radio, television and outdoor. However, things have changed after the introduction of the internet and mobile phones that have changed the way consumers connect with brands. Traditional marketing has taken a back seat and digital marketing has come to the forefront because of the Smartphones. Now the business needs to present on social media and use SEO to find customers while still using the 4 P’s. I am sharing an article to explain this.     https://www.netvision.com.au/digital-marketing-mix-the-4ps-a-simple-business-guide/

 An emergency declaration has been revoked after bomb disposal specialists from the Australian Defence Force safely removed multiple grenades from a Gold Coast office block. Parts of Bay Street in Southport were shut down after a duffel bag containing three "miliary looking grenades" and three semi-automatic rifles were dropped off at a law office at about 8:20am. A man handed the weapons into law firm Ashkan Tai Lawyers and the building was evacuated. Ashkan Tai, the principal of the firm, was seen speaking to police officers on the street outside his office. Read More: https://www.abc.net.au/news/2023-03-29/emergency-declaration-firearms-grenades-dropped-off-gold-coast/102158240

 Like many Australians, Wayne Grimley grew up spending a lot of time in the sun. His family had lax views about sunburn and sun safety. "[I was] in the water from dawn to dusk," he said of his childhood on the Gold Coast.  "The grandparents said, 'Summer's coming on, you get a nice little burn to start the season.'" Decades later, Mr Grimley still spends time outdoors, but his attitude towards sun safety has changed after finding a basal cell carcinoma (BCC) skin cancer near his eye.  Read More: https://www.abc.net.au/news/2023-03-29/eyelid-skin-cancer-warning-doctors-urge-sun-safety/102058122

 The Gold Coast City Council has voted to remove an art installation that cost more than $2 million after years of repeated criticism and controversies surrounding the sculptures. Councillors voted unanimously to remove the 'Hi-Lights' public art installation, which was erected on the side of the M1 at Yatala ahead of the 2018 Commonwealth Games. The lighting installation spells 'Gold Coast' but cannot be read by passing motorists. Earlier this month, Queensland Police asked council to turn off the lights temporarily, to disrupt hoons allegedly gathering near the installation. Read More: https://www.abc.net.au/news/2023-03-28/yatala-lights-to-be-removed-from-m1-by-gold-coast-council/102145364

 Hi, Business process automation or BPA is a set of activities undertaken by a business with the help of IT technologies to automate time-consuming processes. It helps reduce the dependency of the company on humans and has become a popular practice after the pandemic. It has become hard to find quality talent and most of them are working remotely. Thus, the time-consuming and repetitive tasks are now being passed on to the machines and tools, which can complete them quickly and without errors. There are different types of BPA and you can know more about them through the article shared below.    https://www.business2sell.com.au/blogs/evaluation/business-process-automation-examples-benefits-and-types

 A year after the launch of the Bell review unearthed serious misconduct by senior management at The Star Entertainment Group (ASX: SGR), the company has announced the last of the company’s old guard, interim chairman Ben Heap, will retire next week. Heap, one of 11 directors and senior executives named in a civil action brought by the Australian Securities and Investments Commission (ASIC) in December last year, will be replaced by former Suncorp Bank (ASX: SUN) CEO and current G8 Education (ASX: GEM) chairman David Foster. The appointment by the casino group completes the board cleanout which began in March last year with the resignation of former CEO Matt Bekier. Read More: https://www.businessnewsaustralia.com/articles/the-star-chair-ben-heap-to-retire-next-week--david-foster-to-take-up-the-mantle.html

 There has been a lot of talk about the risk of financial contagion following the collapse of California’s Silicon Valley Bank. Perhaps too much talk. While the frequency of bank runs in the past shows the power of emotions to move markets, there’s little reason to panic. We’re not looking at anything like the circumstances that precipitated the global financial crisis of 2008. If you’ve got your savings in any bank or credit union in Australia or New Zealand, the greatest fear is fear itself. Read More: https://www.businessnewsaustralia.com/articles/credit-suisse-is-an-anomaly--why-australia-and-new-zealand-are-safe-from--bank-run--contagion.html

 Though the sun set yesterday on yet another edition of music, comedy and arts festival Adelaide Fringe, organisers have 1 million reasons to be smiling today after the festival revealed the 2023 iteration made Australian history. The Adelaide Fringe announced today that 1 million tickets were sold to events during the four-week festival that finished on Sunday 19 March - the first ever festival in Australia to do so. The 1-million mark was crossed at 10.01pm last night according to organisers, with 1,000,916 tickets sold in total to punters across 1,280 different shows. Read More: https://www.businessnewsaustralia.com/articles/adelaide-fringe-smashes-national-box-office-records-with-1-million-tickets-sold.html